Well, here's an interesting development.
A NextDoor question/observation (click here) about the Lamorinda Weekly publishing "unsubstantiated critical opinions which [the paper] has historically refused to publish" and the question of whether there is bias at the paper resulted in the disclosure that the paper registered and manages Mayor Trotter's re-election website.
Here is a screen capture of the registration before it recently was made "private".
Links:
NextDoor discussion is here